For an iconic international brand, I contributed to branding and design initiatives that spanned campaigns, loyalty programs, and multi-channel marketing. Working within robust brand guidelines, I ensured consistent application across digital, print, and environmental design. I developed scalable brand elements and templates to support internal teams, agency partners, and vendors, creating clarity and consistency across all touchpoints. Partnering closely with marketing, product, and leadership, I helped evolve the brand’s identity while staying aligned with strategy and consumer expectations. My role combined hands-on design execution with cross-functional collaboration in a fast-paced, deadline-driven environment.